Search Engine Optimization Basics
Control how titles, descriptions and images appear in social streams by including metadata within your markup.
Google Webmaster Tools.
Google Webmaster tools
for data about the visibility of your website on Google.
for each page on your site. Use less than 70 characters.
"Description" meta tag.
Write a short summary of what the page is about. Use unique descriptions for each page. Try to keep them between
150 - 160 characters
Use relevant words in your URL, instead of an ID.
Prepare a XML sitemap, and submit it through Google's
Make it easier for search engines to understand your content with
schemas and microdata
Track with analytics.
Set up website analytics tools that show what your visitors are doing.
Useful 404 page.
Improve the user experience with a useful 404 error page that links back to a working page on the website.
Create unique content. Write for the users, not for the search engines. Use the
Google keyword tool
to discover new keywords and their popularity.
Use descriptive and relevant links.
"Alt" attributes for images.
Important also for accessibility. Make attributes short and descriptive. You can also create
, to increase your visibility in Image Search results.
Add information about your business to
, so that customers can find you on Google Maps.
Emphasize important content, but use them sparingly.
Tell the search engines which parts of the site should not be crawled. For sensitive content, use more secure methods, such as encryption or password-protection.
Check out your
page speed on Google
. A fast loading website improves the user experience and